Marketing Analisis

A detailed Summary of Marketing Analisis

The ice-cream industry has changed dramatically the last two decades. The target market used to be children between 5-17 years old. Nowadays such limitation doesn't exist. The "Scandal" products are mostly consumed by people between 15-35 years old. But this doesn't mean that the products are not consumed by younger or older people. Females show a preference to the "full chocolate" flavor while men don't have any obvious likeness.

The "Scandal" is a strategic series for EVGA and is styled and packaged to capture older customers. And this has been achieved, without losing touch with the existing customer base.

The products are generally found in Periptera, Bakeries and Mini markets, which sell around 5-20 units per day. They may not sale large quantities as Supermarkets, Cavas and Sweetshops do, where the sales increase up to 20-40 units per day, but the fact that they can be found everywhere makes them very profitable for the company.

The products have a constant increase of the market share through mass selling. The promotion of the "Scandal" products is based on channel members. The products

The many years that the company exists in the Greek market has made it an expert in the distribution process. They have an army of EVGA trucks that is responsible for delivering the products fast, fresh and ready for consumption.

Secondly, we have the legal environment, which sets the basic rules for how a business can operate in society. The company must be aware of some legal restrictions and be sensitive to changing political climates. In this case, E U has set some rules and regulations about the imports of resources and restrictions in advertisements, where they put some limits, for example not to have violence in adds because children may see it. There are also some laws that protect the consumers, regulate packaging and labels, credit practices and environmental issues. Usually, however, the laws focus on specific types of products.

Some common words found in the essay are:
European Community, Vanilla Brownies, Cavas Sweetshops, ANALYSIS Target, DODONI IGLOO, Poland Romania, Description Furthermore, Carte D'Or, DELTA Greek, ALGIDA Carte, scandal products, greek market, target market, ice cream, marketing strategy planning, pieces brownies, distribution product, fudge chocolate, disadvantage scandal, package successful product, series ice-, products consumed people, market people, fudge chocolate pieces, chocolate pieces brownies,

Approximate Word count = 1444
Approximate Pages = 6 (250 words per page double spaced)

Category: Miscellaneous

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