Marketing Analisis
The ice-cream industry has changed dramatically the last two decades. The target market used to be children between 5-17 years old. Nowadays such limitation doesn’t exist. The “Scandal” products are mostly consumed by people between 15-35 years old. But this doesn’t mean that the products are not consumed by younger or older people. Females show a preference to the “full chocolate” flavor while men don’t have any obvious likeness.The “Scandal” is a strategic series for EVGA and is styled and packaged to capture older customers. And this has been achieved, without losing touch with the existing customer base. The products are generally found in Periptera, Bakeries and Mini markets, which sell around 5-20 units per day. They may not sale large quantities as Supermarkets, Cavas and Sweetshops do, where the sales increase up to 20-40 units per day, but the fact that they can be found everywhere makes them very profitable for the company. The products have a constant increase of the market share through mass selling. The promotion of the “Scandal” products is based on channel members. The products
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Some common words found in the essay are:
European Community, Vanilla Brownies, Cavas Sweetshops, ANALYSIS Target, DODONI IGLOO, Poland Romania, Description Furthermore, Carte DOr, DELTA Greek, ALGIDA Carte, scandal products, greek market, target market, ice cream, marketing strategy planning, market people, series evga, greek company, distribution product, package successful product, series ice-, products consumed people, chocolate pieces, fudge chocolate pieces, chocolate pieces brownies,
Approximate Word count = 1444
Approximate Pages = 6 (250 words per page double spaced)
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