What started out as a media scare that might have been more easily fixed, turned into a media frenzy that portrayed Oprah as the righteous victim of an attack on her civil liberties. So now not only do you have the easily startled masses afraid of your product, but they also think of you as the villain. Had they kept a cool head they would only have had the mad cow scare to deal with, instead they also had to manage image issues.

So what could the cattle ranchers have done to protect their image and reputation? They could have implemented a campaign to assure the public that their products were safe and disease free, rather than jumping the gun and going straight to court. A point by point analysis of Lyman's comments could have been made to refute the claims he made regarding the safety of beef. They could have challenged Lyman to public debates at a forum like Larry King Live. They might hire experts in the field to support their side and use the facts to refute the opinions that were expressed on the show. Or they could have even turned to their end-users, like fast food chai

Some common words found in the essay are:
Winfrey Lyman, Amarillo TX, King Live, Absolutely Lyman, BSE AIDS, British Government, Paul Engler, Oprah Winfrey, Encephalopathy BSE, Oprah Lyman, mad cow, cattle ranchers, mad cow disease, cow disease,
Approximate Word count = 733
Approximate Pages = 3 (250 words per page double spaced)