As rapid globalization continues to produce highly diversified social values and a wide variety of media, the role and function of advertising must be highly mined. In this era of change in consumer awareness and consumption patterns, advertisers must develop efficient communication activities. Advertising reaches people through varied types of mass communication, through radio, reading and the biggest area is through television. In the average home in Britain, the television set is on for over five hours a day, proving how powerful television is.

Television reaches all niche audiences. This is why companies and corporations use it to their advantage, promoting a certain product. Advertising is a multibillion-pound industry and in many businesses, sales volume depends on the amount of advertising done. Manufacturers try to persuade people to buy their products. Business firms use advertising to promote an "image" for their company. Businesses use advertising to gain new customers and increase sales. This is why television can be the most efficient advertising medium, as we, the audience is influenced through slogans and catch phrases that are

I have chosen two advertisements, to study and analyze, showing how different techniques have given distinct effects and how the time in which they are shown, shows who it is aimed at.

part of the language. It has given us jingles that are as familiar as nursery rhymes and some lasting images that we will always associate with that particular product. These effects have to be influential, as it is demanding to tell a compelling story in a short space of time.

Some common words found in the essay are:
, Start Loving, advert aimed, advert aimed people, people buy, heart monitor, aimed people, heart rate, shown times, short space,
Approximate Word count = 1064
Approximate Pages = 4 (250 words per page double spaced)