The picture, focusing on the women's chest area, gives a strong idea of what this advertisement is trying to portray. Breasts are objects of sexual fantasies. The condom is placed in the bra for a specific reason. The advertisers know the first place the eyes will go when they see the ad, is the breasts. That is the reason the product they are trying to sell is placed there. The advertisers are hoping the image of the breast and the Trojan condom package will be transferred to the person's memory.

The advertisement appeals to a broad range of people. The advertisement implies sex. The advertisement is selling Trojan condoms and condoms are used for sex. The ad targets people in their teens to mid twenties. It targets men, with the pretty female model, but women are also interested as it implies safe sex, which targets both sexes.

Using sex as the marketing technique to sell to this age group is a very smart idea. Sex is always on their mind. Sex sells! The association of a beautiful, semi nude model, and a Trojan condom will leave a lasting impression in the reader's mind. The message delivered in this advertisement is a good one. Trojan condoms help promote safe sex. The advertisement implies beautiful women use condoms and guys should know that if they wear one, their chances of getting those beautiful girls are much greater. Men and women all wa

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Approximate Word count = 580
Approximate Pages = 2 (250 words per page double spaced)