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Organizational Communication

Communication is a college major that includes a vast array of related areas. Many times students are not exactly sure what kind of job can be acquired with this degree. However the opportunity to find the "perfect job" is quite high because a degree in Communication is a major qualification is many industries. The industry that this paper will cover is Public Relations (P. R.). The P. R. industry is continuing to grow for several types of positions. The most sought after entry-level position is that of a P. R. specialist. A specialist must have a degree in Communication or a related area, generally works long hours in a growing competitive market. The following information will serve to add insight into this popular profession.

Everyday duties entailed as a Public Relations specialist

The work schedule of a P. R. specialist can be quite hectic. The Occupational Outlook Handbook (Online 2002) says that the typical work week of a specialist is usually between 30-40 hours, five days a week. However overtime is often necessary so that speeches can be prepared and meetings and community activities attended (Cosgrove 2002). Specialists are required to be on the job or on call at all times, especially if an


speeches delivered, meetings attended and also for travel time allocation. Traveling is another important aspect of the duties of a P. R. specialist. Specialists have to travel quite often is order to attend meetings, conventions and conferences with groups and individuals, and might even have to arrive ahead of time to ensure that all necessary preparations have been completed. The life of a P. R. specialist is never-ending and quite tedious.

Public Relations specialist must be able to understand customers', employers' and various other groups' attitudes and concerns. So they can improve communication, P. R> specialists establish and maintain cooperative relationships with representatives of communities, consumers' and other public interest groups (Occupational Outlook Handbook). This aspect is also important in maintaining relationships with representatives of the print and broadcast journalism industries (The Career Development Center).

finds few P. R. jobs" says that training that could be useful would be those that provide opportunities to gain knowledge and skills in public opinion surveys and make consumers aware of existing services and products (1994). It is also important, depending upon the P. R. firm's preferences, to have knowledge in specialty fields such as Science, for example (Ginsberg 1994). P. R. specialists are typically very well-rounded and able to adapt to many different situations.



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Approximate Word count = 1660
Approximate Pages = 7 (250 words per page double spaced)


  

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