Companies have always been playing an important role in the in the economy of modern society. Like living creatures, companies are born, they grow up and they die. For generations, entrepreneurs, investors and consumers have been asking the same question: What is a good company? According to the trend of the recent decade, the concept of a °good company± is no longer confined to its monetary success. Researchers pointed out that a good °corporate citizenship± is now a new definition for successful enterprises.
The term °corporate citizenship± is coming into broader use these days but the jargon itself is hard to define. In fact, there is no single indicator of good citizenship. It
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