Although they have either the number one or number two brand in over twenty countries, Disney's earning have been falling and analysts are placing a hold on the stock. Since April of 1998, Disney's earning per share have fallen twenty seven percent. Many analysts agree that the Disney brand has declined in popularity, their target markets have changed, and Eisner is trying to run the entire company from top down. Lately, there have been positive and negative changes taking place within Disney. They have shut down Toysmart.com, an Internet Retailer. Their global operations are not growing as expected. But, on the positive side, television ratings and income for "Who Want to be a Millionaire" are buying Disney time.

Toysmart.com, a once popular Internet retailer owned by Disney, closed its online doors. The company failed to raise additional capital and opted to shut everything down before filling Chapter 11 bankruptcy. Over the past two years, Disney has invested more than $45 milli

Disney is also looking to increase sales in home videos and Disney stores. Around 600 stores will be remodeled. Their family movies and animated movies will be sold in video stores and more movies will be available in DVD, with reduced prices.

If consumers are tired of waiting in lines for rides, Disney has developed a way to reduce waiting times for rides and attractions at all of the Disneyland theme parks. This will be implemented in the coming years and is expected to boost the attendance rate of the theme parks.

Disney's plan to develop a global operations growth has failed to mature as expected. As of June 12th, 2000, Disney's global licensing revenue has fallen by $150 million. In Italy, Germany and Spain, the average dollar spent per capita is only $15. Their cable channel subscribers have grown from $7 million to $11 million in the respective countries. On the contrary, in Europe, Asia and Latin America, the subscribers only make up four percent of the market.

Even though Disney's earning per share have drastically droppe

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