Organizational Communication

A detailed Summary of Organizational Communication

External mass communication of an organization relies on the basis that the organization is the source for messages directed outside the organization. Specialized groups within function as the medium of communication and often fall under the departmental headings of advertising, public relations, lobbying, or issues management. Even though organizational communication is inherently concerned with the activities of internal communication, our group's organization Bed Bath and Beyond illustrates clearly many of the external interactional concepts identified in the study of organizational communication. In examining Bed Bath and Beyond's sources, purposes, audiences and channels of communication utilized we can identify how such a massive retailer is able to effectively prosper and adapt to the national economy through the usage of well implemented external communication.

The nature of organizational re-ification makes identifying a clear source of external communication difficult. Since BBBY has no singular voice of organizational messaging and considering the market environment of large scale retail chains it can be concluded that a collectivity of organizational members establish the external messages directed to their audi

Organizational image has been crucial in the success achieved by bed bath and beyond. This different image is intended to provoke an evaluative response by the organizations audience, favorable or unfavorable considering the content of the messages used. BBBY is not as political in their attempts to communicate a positive organizational image; rather they are focused on creating a positive organizational image of a retailer who strives to satisfy their customer's needs. They do so by offering impeccable service, easily accessible products in a large store and competitive pricing by setting most product prices 20- 40% lower than their competitors. Also more relevant to organizational image, BBBY tries to convey an image of being ecologically aware by advertising and selling merchandise that is often times recycled or manufactured with environmental concerns in mind.

Bed Bath and Beyond's image or organizational identity differs from their advertising image in that its purpose is directed towards the development of name recognition and a general understanding by the public of what the organization does. The effectiveness of being named Bed Bath and Beyond in such a market categorized by home furnishing and such creates a much stronger image and identity than other similar stores like Pier 1, where if one w

Some common words found in the essay are:
Bath Beyond, Bath Beyond's, , bed bath, Bed Bath, external communication, bed bath beyond, bath beyond, organizational image, channels communication, positive organizational image, external mass communication, intended messages, public relations, positive organizational, bed bath beyond's, bbby's intended, organizational communication,

Approximate Word count = 890
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous

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Organizational Communication

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