It's Cool Cause They Say So
Advertisements are seen everywhere using all different kinds of approaches. They sometimes use direct forms such as flyers, billboards, cars, commercials, and even t-shirts; however, more recently, indirect advertisement—that is, unintended advertising is increasing in popularity. Indirect advertising is common in music, specifically African-American music. Although traditionally African American music has been mostly in ballad form had mostly been love ballads, a new genre of music has risen in the form of rap. Since its birth in the mid 1980’s, rap has slowly become extremely popular and has developed into a highly influential force. Rappers have the uncanny ability to shape public thought. African American creativity in the media of music is so powerful that it can dictate what becomes popular. Their indirect advertising creativity is obvious through their songs which are complimented by their videos. Popular rappers unintentionally advertise products in their songs, but because of their influence, the advertisement is successful despite the cost of the products that they represent. “Pass the Courvoisier. Everybody sing it now. Pass the Courvoisier”--so goes the chorus of the song by Busta Rhymes and P. Diddy. The
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Some common words found in the essay are:
Force Ones, Cadillac Escalade, African American, Escalade Indeed, Scott Fitzgerald, Benz Coupe, Detroit Company, , Northridge CA, Rhymes Diddy, air force, force ones, air force ones, cadillac escalade, escalade 20 inch, cadillac escalade 20, escalade 20, remixed air, inch rims, 20 inch rims, remixed air force, 20 inch, holloway 2, rap music, product placement,
Approximate Word count = 1349
Approximate Pages = 5 (250 words per page double spaced)
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