99,000 Essays & Term Papers: Where You Buy Essays and Papers Online
Direct Essays, Where You Can Buy Essays and Papers Online

Instant Access to Buy Essays and Papers Online!
Acceptable Use Policy
Customer Service
Site Search


Login to View Essays and Papers Online

Join Now - Instant Access to Essays and Research Papers!

  Essay and Research Paper Topics
Acceptance Essays
Arts Essays
Custom Essays
English Literature Essays
Foreign
History Essays
Miscellaneous Research Papers and Essays
Movie Essays and Papers
Music Term Papers
Novels
People and Biography Research Papers
Politics Research Papers
Religion Research Papers
Science Essay Topics
Sports Research Papers
Technology Research Papers
 
  FAQ
Technical Support
Site Map
Direct Essays
 

 



Welcome to Direct Essays

This is a short summary of this paper!

Already a member? Go here to log in and view the entire paper!


Join Now!
by: Credit Card
Join Now!
by: Online Check
Join Now!
by: Phone 1-900
Special! View this paper for FREE!
  

It's Cool Cause They Say So

Advertisements are seen everywhere using all different kinds of approaches. They sometimes use direct forms such as flyers, billboards, cars, commercials, and even t-shirts; however, more recently, indirect advertisement-that is, unintended advertising is increasing in popularity. Indirect advertising is common in music, specifically African-American music. Although traditionally African American music has been mostly in ballad form had mostly been love ballads, a new genre of music has risen in the form of rap. Since its birth in the mid 1980's, rap has slowly become extremely popular and has developed into a highly influential force. Rappers have the uncanny ability to shape public thought. African American creativity in the media of music is so powerful that it can dictate what becomes popular. Their indirect advertising creativity is obvious through their songs which are complimented by their videos. Popular rappers unintentionally advertise products in their songs, but because of their influence, the advertisement is successful despite the cost of the products that they represent.

"Pass the Courvoisier. Everybody sing it now. Pass the Courvoisier"--so goes the chorus of the song by Busta Rhymes and P. Diddy. The


Studies show how profits have increased because product placement in rap music. Rap does more than just entertain. It effectively advertises. Rappers definitely have an uncanny ability to shape public thought and dictate what becomes popular through aural and visual expression.

However, the rappers are not paid to advertise the products in their songs and videos, so the question is then raised as to why they do it? Notice that the products mentioned in their songs and videos are products that are generally expensive. The nice cars, big houses, flashy jewelry, and $300 tennis shoes are all signs of wealth. In doing this, they are saying that they do not need the money that would be paid to them for advertising the respected product. Most rappers come from impoverished backgrounds. Jay-Z says, "Niggaz mad when I brag about the cash I got, but I'm used to not having a lot, I'm from the gutter" (Best of you). Therefore, these expensive products placed in songs and videos are symbols of how far they have come, not attempts to advertise a company's product. The products that are in the songs appeal to the public. A "bubble eyed Benz Coupe" is appealing to the public. Again, the question is raised as to why all of these materialistic things are important? The answer is simple; we live in a capitalistic economy. Everyone is in the pursuit of individual wealth. Everyone wants more than what they have. The luxuries are not seen as a necessity in third world countries. However, there is a demand in America to be wealthy. In a sense, rap is creating a scene where it is disillusioning the public with materialism. In his book The Great Gatsby, F. Scott Fitzgerald creates an artificial world where money and materialistic items is the object of everyone's desire. Mirror images of Fitzgerald's concerns are being portrayed today. Rappers can afford the materialistic items they promote in their songs. The problem is that their listeners cannot. The majority of the rap music aud

Some common words found in the essay are:
Force Ones, Cadillac Escalade, African American, Escalade Indeed, Scott Fitzgerald, Benz Coupe, Detroit Company, Northridge CA, , Rhymes Diddy, air force, force ones, air force ones, cadillac escalade, 20 inch rims, remixed air force, 20 inch, escalade 20, remixed air, cadillac escalade 20, escalade 20 inch, inch rims, product placement, busta rhymes, songs videos,
Approximate Word count = 1349
Approximate Pages = 5 (250 words per page double spaced)


  

More Essays on It Cool Cause They Say So

Does Rap Music Cause Violence2166 words
Catholic Trends809 words
Weaknesses of our nation966 words
shity1152 words
gay marriage1140 words

Look at even more essays on It Cool Cause They Say So
More Music Essays

Professional Papers:
Youth Gangs in Detroit1591 words
Catcher in the Rye2632 words
Understanding Media1717 words
McLuhanamp39s Ideas on Mass Communication ampamp Culture1717 words
Americaamp39s Drug Problem1491 words
Female characters of Novelist Clyde Edgerton2281 words
Special! View this paper for FREE!
Click here to JoinNow!
by: Credit Card
Click here to Join Now!
by: Online Check
Click here to Join Now!
by: Phone 1-900

 

All papers and essays are for research and reference purposes only!
Copyright 2002-2009 Direct Essays , LLC. All Rights Reserved. DMCA
Webmasters make $$$$
Saved Papers