Tampon Pearls
This intriguing ad bearing the question, "Are You a Pearl Girl?" fuels the reader's curiosity to know what hides beneath the flip cover. Once the reader turns the page, the true purpose for the question is revealed. It is an advertisement for the new Tampax Pearl Plastic tampons. The ad is very colorful. A strand of pearls drapes across the faded background, and blue waves seem to inundate from an unseen crystal clear ocean. The phrase, "Better than the leading plastic," and four main unique features of the tampon also appear on the page. The ad attempts to convince the reader that the product's elegant design gives a woman better protection and makes her feel more comfortable and feminine everyday of her menstrual cycle. Pearls have traditionally been symbols of wealth, class, and dignity demonstrating the new tampon's superiority versus the other leading brands. It appears to the reader that Pearl's product innovation and elegant design combine to give a woman better comfort and protection to help her feel feminine, comfortable, and fundamental every day of their period. There goal is to
say that each pearl on a strand has a meaning. That's why the ad uses a picture of a strand of pearls and each picture of the product is in the shape of a circle, resembling a pearl. The blue background illustrates water, the ocean, the birth place of pearls, and the thought of the ocean may seem relaxing to readers. The two slogans, "Are You a Pearl Girl?" and "As Extraordinary as You Are," make women feel unique. Tampax says that a Peal Girl is one who is sensual, confident, and comfortable in her own skin. She feels fresh and feminine, and lets nothing get in her way. Three "Pearl Girls" are pictured on the reverse side of the ad. Each wears pearl jewelry and a smile. The women reassure the consumer that the choice is to buy these tampons. The ad does its job in selling to women of all ages by the uses of bright colors, informative information, and using pearls, which according to the ad, all women like. The wrapper of the applicator looks discreet and holds up better than paper wrappers to keep the tampon dry, clean, and intact. The wrapper also has easy-to-open tabs that help a woman get the tampon out
Some common words found in the essay are:
Pearl Plastic, Tampax Pearls, Tampax Pearl's, Pearl Girls, Pearl Girl, Peal Girl, Girl Extraordinary, leakage protection, pearl plastic, Tampax Pearl, tampax pearl plastic, woman feel, feel comfortable, strand pearls, background ad, elegant design, makes easier, tampons ad, blue background,
Approximate Word count = 758
Approximate Pages = 3 (250 words per page double spaced)
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