Ruth Handler

A detailed Summary of Ruth Handler

Like all the other businesses, selling toys is just as brutal and difficult as. Not only you have to compete with other brands for top selling, you need to capture your consumers¯ interest before the fifteen minutes end. One season, every child in America absolutely has to have the latest battery-operated robot. Then suddenly next season, it¯s an action figure of a game based on a new Blockbuster hit. However, sometimes a toy outlasts fashion to become a culture classic, beloved by several generations of children.

The Barbie doll is such a toy. When Barbie first appeared in 1959, many industry experts didn¯t think she¯d last for the rest of the season, much less than the rest of the century. She was a grown-up doll with grown-up clothes and a full-breasted figure. The experts thought there is no way it could make a success since little girls wanted to play at being mothers. But Ruth Handler, the woman who created Barbie and brought her to the market; said little girls wanted to play at being bigger girls.

Handler¯s instinct was right. By the mid-1990s, sales topped $1 billion worldwide, and typical American girl between the ages of three and ten owed an average of eight Barbies.

Ruth was born in Denver, Colorado, on November

Less than a year later, they started their first business. It began with an Art Center assignment to create household items from the new acrylic plastic, Lucite. Elliot made bookends, trays, candle holders, etc. Ruth was so impressed with his designs that she felt sure she could sell them.

Peyton Massey thought it was impossible to create such prosthesis; Handler convinced him otherwise. She gathered the best team of experts from designers to tooling experts, and set them to work on the problem. While in the meantime, she and Massey did the modeling.

From then on, Ruth became determined to fabricate an adult dolls. She was sure it would be a big success, especially after seeing how her daughter loved to play with Lilli. But Lilli doll was only an inspiration, not a model; Handler wanted something softer; more wholesome. It took her three years to design and produce the 111/2-inch doll with the blonde ponytail and the knockout figure. Handler named it °Barbie,± honor of her own daughter.

This thought intrigued Handler very much, but before she could do anything about it, she became entangled in increasingly difficult situation at Mattel. The company is growing out of Handlers¯ controls. The young executives of the corporation moved ahead without the Handlers, not even bothering to keep them informed about what was going on. By 1975, Ruth had all she could take. With great sadness, she quitted the company that she and her husband had founded. Elliot followed about six months later.

Ruth moved to Los Angeles at the age of nineteen to work in the steno pool at Paramount Studios. Sarah and Louie were delighted that the job would take her away from Elliot Handler. But it didn¯t last long, Elliot moved to Los Angles a month later. His official excuse was to study industrial design at the Art Center School of Design. His real motive was to be near Ruth. They were finally married on June 26, 1938.

Mattel started out selling dollhouse furniture, not because the Handlers wanted to go into the toy business, but simply because the pieces could be made from scrap materials. And since it was in the wartime of 1944, many materials were in short supply. The ability to use what others threw away was a tremendous challenge, but Elliot and Matt were able to produce the tiny, well-crafted pieces, and Ruth sold them to retailers.

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Approximate Word count = 1659
Approximate Pages = 7 (250 words per page double spaced)

Category: People