On your way to work, you see a billboard that is offering a way to brighten your day by listening to Bill Banks and the morning crew on hot 107.1. So you tune your radio to that station. On the radio you hear: How would you like a hot and fresh sausage patty on a soft, made from scratch buttermilk biscuit? McDonalds would "love to see you smile"! Before you heard that McDonalds commercial - you probably weren't even hungry but now you find yourself pulling to the drive-thru so they can see you smile.

When you arrive at work, you notice that one of your co-workers, Joe, is wearing a very interesting t-shirt that says, "I had the time of my life at the Palace."

So, quite naturally you ask Joe, What is the Palace and what did he do there that was so much fun? Joe tells you that it is a club that he went to last weekend. He goes on to mention that the D.J was magnificent and the club is huge. It looks like a palace. Everybody there was dancing and having a great time. He just happens to be going again next weekend and ask if you would like to go. You reply with a yes, of course. Now, would you have asked him about The Palace if he hadn't been wearing that shirt? No. Advertising is doing an excellent job of capturing your attention.

When you get back from the store, you decide to sit down for dinner and watch a little television. You see a Sears commercial and they are having a sale on this cute pair of shoes. You may be able to ignore the temptation to get into you car at that very moment to go and see that "brighter side" of Sears but let's say later on that week, your girlfriend ask you to go to the mall with her. Unconsciously aware that you are in Sears - the same store that has that cute pair of shoes on sale - until you walk past the shoe department and the same shoes that caught your attention on the commercial, caught you again. You think these will go great with the outfit that you're wearing to the club next Friday with Joe. Advertising grabbed you again!

The catchy slogans that are created for some of the products that I mentioned are also influences for advertising. The fact of the matter is McDonald's loves to see you smile but they are smiling even harder when you are spending your money with them. Kroger wants you to count on them but they are counting on you to come and purchase more items than you really need to. Sears wants you to see the brighter side of them because they know that you will love to own some of the things that they have on that "brighter" side. The reason for these slogans is to get you to remember the better things that are offered to you. They are created to allow you to make the better de

Some common words found in the essay are:
Joe Advertising, Wait Kroger, Bill Banks, Joe Palace, , methods advertising, advertising influence, bills bills, cute pair shoes, kroger count, method advertising, grocery store, pair shoes, station radio, cute pair, favorite cereal,
Approximate Word count = 1351
Approximate Pages = 5 (250 words per page double spaced)