Childrens Advertising
Rules and regulations are an essential part of the advertising industry. Without them and their contributors, consumers would be exposed to an unlimited number of possibly harmful or offensive advertisements. The site I chose to examine was the "Children's Advertising Review Unit." This site is regulating the advertising industry in itself, but focuses on a certain category of consumers. This easily influenced category that I'm referring to is that which children belong to. When it comes to advertising and marketing, nothing is easier than appealing to the wide-eyed stares of an inquisitive child. Children thrive on all types of knowledge. Whether it is fact or fiction, impressionable minds are a key target in advertising. The Children's Advertising Review Unit, CARU for short, focuses on reviewing all forms of advertising that is directed towards children, mainly under the age of 12. Enforcement is applied when ads may seem misleading or inaccurate according to the unit's guidelines. In most cases, advertisers are cooperative and are willing to make
The Children's Advertising Review Unit is a definite plus for consumers and advertisers. The most precious part of a child is the imagination and creativity in that individual. However, children do not have the ability to sort through manipulation as well as adults. Children can gain a lot from advertising but only if it is presented and observed in the appropriate manner. With organizations such as CARU, such an expectation can easily be met. The advertising industry is greatly influenced by a website like this. CARU provides information about borders and fine lines that the industry needs to watch when using their creative processes to lure a child into consumption of a product. CARU would be extremely useful to companies that advertise products for children. This doesn't only mean the all the different toy industries. Advertisers who market food, drinks, clothing and many other things, not only promote to adults, but also specialize a certain amount of advertising time towards children. For example, Dryer's ice cream isn't specifically made for children
Some common words found in the essay are:
Unit CARU, Review Unit, , children's advertising review, Children's Advertising, Advertising Review, advertising industry, advertising review unit, advertising review, children's advertising, review unit, ice cream, television commercials, organizations caru, towards children, products children,
Approximate Word count = 728
Approximate Pages = 3 (250 words per page double spaced)
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