society we live in today. It began sixty years ago when a beautiful young woman

introduced the first windproof lighter and a new wave of advertising emerged -

The Pinup Girl. She advertised everything from lighters to laundry soap. She

even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in

advertising is now a major area of ethical concern, though surprisingly little

is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G).

Advertisers use of sex appeals has grown and become widely present throughout

the U.S. and really most of the world, but it has never really been clear the

line between offensive and effective advertising. Over the last couple of years,

commercial content, like programming, has gone through a significant maturing

process. Sex has become a driving force. NBC's vice president for advertising

standards, Rick Gitter, acknowledged that the 1990's reality can't be denied

Ann Klein's company's ads are some of the most striking ads that are

carried in the main stream media. They have received only a few negative

letters, but they've drawn a huge amou

Sex in advertising will always be an issue of ethical concern as long as peoples

appearance and weight," says Judith Robin,Ph.D., former chairman of the

will attract the opposite sex, mask body odor and invite more itimate touch (

publications ( Baltimore Sun, pg 3g).

of Pennsylvania in Philadelphia and a recognized authority on body image.

Advertisers are helping to fuel an unhealthy obsession. "Women's

out. Over weight people find it difficult to picture themselves beside those

ADCULT USA, pg144). Once even routine ads for some practical, everday items

You; pg. 33). Shame often hinders would be gym goers for fear of embarrassment.

Some common words found in the essay are:
Baltimore Sun, Constitution Product, G3 Advertisers, Journal Advertising, Coca Cola, Pennsylvania Philadelphia, ADCULT USA, Body Food, Britannica Annual, Klein American, sun pg, baltimore sun, baltimore sun pg, sex advertising, sun pg 2g, pg 2g, sun pg 1g, pg 1g, advertising pg, american world, network censors, ethical concern, boy meets,
Approximate Word count = 1506
Approximate Pages = 6 (250 words per page double spaced)