Ford motor company: supply chain strategy

Case study: Ford Motor Company : Supply Chain Strategy

1. Consider the experiences that you had in buying a car, compare these to the experience of buying a computer online. What do you think explains the differences?

It is striking how dell makes a computer customisable to the buyers’ taste. Cars also are customisable; just think of all the possible options you can buy with a car. But at Dell you can buy your customised computer online, something I haven’t seen for car manufacturers. People normally buy their new car via the dealer channel. Dell bypasses totally the dealer channel. Computers and cars are consumer items. Cars however, for many families, aren’t “just another commodity”. For many people it’s quite a big investment that needs serious thinking. People like to test the car first, see it in reality and talk from person to person with the dealer. Safety is a major item for cars and not for computers, who are expected to fail now and then. A car also needs regular maintenance, something a computer needs less o

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Some common words found in the essay are:
Moreover Ford, Chain Strategy, Teri Takai, Ford Dell, Furthermore Ford, TTs Pricing, Dell Ford, virtual integration, , Volkswagen Golf-platform, dealer channel, dells business model, inventory turnover, computer online, dells business, buy car, auto industry, business model, virtual integration suppliers, integration suppliers, product development,
Approximate Word count = 908
Approximate Pages = 4 (250 words per page double spaced)