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A detailed Summary of Advertisement

There are many different ways that the media tries to sell or advertise their many products on the market. Each company has a different strategy, but they all target a certain group of people when they market their product. Such things as gender roles are portrayed only to attract customers. Some advertisers use this in a very subtle unnoticeable way while others make it very apparent. Let's take the ads displayed in "Maxim" for example, these ads are definitely directed at a male audience.

At first it appears that the company is trying to sell sex but through further semiotic analysis I have found that the ads in the magazine are inferring that women are beginning to change to the aggressors in a relationship while men have began to take the innocent role of women. The magazine reflects many stereotypes which are present in today's society such as only women who are smart and successful look good. In the article Sex, Money and Success Carroll talks about how we Americans are fixated on sex (Carroll 670). If you look through the whole magazine front to back I can bet you that you won't find a picture of an overweight man or woman.

Let's take an ad for example. This first ad is of a heterosexual white male and a whit

Chivas Regal is a Whiskey that is made on the Mexican shores. It could have the girl dressed in a bikini because they want to remind the consumer of the beautiful women and beaches of Mexico. Then again it could just want the customers to think when picking their alcohol, "Hey, I saw an ad for this and it had a hot girl on it, I'll try this." The placement of the amusing quote is also funny. It is placed right above her chest bringing focus to a particularly sexual part of the female's body. If you look again to the first advertisement then is could be comparing its product to a beautiful woman. This ad also has its slogan under the female's opened blouse. It is funny, but almost shameful how they do this because it is turning her body into a sex object rather than recognize her as a human being. At first it looks like these two ads are basically using the "Sex Sells" method. Sex is overall the first thing that is noticed by the audience in both. Sex is a big part of popular culture today, and you can tell by the way these two ads are made but the first ad gets into more personal and intimate details. It breaks over the line of usual borders in sexual relationships. It turns the man into the submissive, innocent, innocent victim, while the female is perceived as the dominant, persuasive, sexually charged predator.

e female. The first thing I notice is that the main subject in the ad is a heterosexual white male, dressed as a business man. He is wearing a blue shirt and tie, and he has a full head of gorgeous blonde hair. He has bright green eyes that are staring up, while a smile spreads across his whole face. The second subject is a white straight female, who is also dressed very professionally. She is in a tight black suit with the shirt unbuttoned slightly. There is a clear shot of her cleavage, as she is leaning on top of the blonde male. She is looking directly into his eyes with a little smirk on her beautiful model like face. She

Some common words found in the essay are:
Men's Grooming, Success Carroll, Sex Sells, Hair Color, , Whiskey Mexican, Scotch Whiskey, Yes God, Hmm Apparently, Chivas Regal, white male, company trying, heterosexual white, hair color, gender roles, ad heterosexual white, sell sex, male audience, sexual relationships, chivas regal, idea sex, heterosexual white male, trying sell sex,

Approximate Word count = 1317
Approximate Pages = 5 (250 words per page double spaced)

Category: Miscellaneous