The Power of Simplicity
This magazine ad takes you to what must be in a heavy industrial area. This is evident in the tattered cardboard border showing signs of use with it's wrinkled sides and smudges of sweat that mayhave been applied through the handling of dockworkers. Strangely enough there is a Sepia style photograph hastily applied to the cardboard. It is tacked on by two staples from a staple gun on the upper corners. Above and below the photo bold block print names to its maker. Ford Country has been branded into the bottom of the piece of cardboard and below it an unusual modern logo on a metal plate claiming "Built Ford Tough". The black and white photograph depicts a work crew standing at ease next to their truck. The four of them represent three races and vary in age by 20 years. They wear wrinkled, dusty work clothes. Jackets, gloves and earmuffs aid in what must be a cold day. Hard hats and protective eyewear provide safety. In the foreground buckets of tools lay along side concrete forms stacked on top of hard pack earth. In the back ground a five story building, still in early stages of construction, stands steadily in the gentle breeze. The men are not posing. Their the facial expressions de
There is no fun here. An array of tools and common construction equipment adorn the scenery. The buckets filled with tools, cement makeup forms, a light tree and hard pack around depict no luxuries, only function. pict a snapshot like scene. This is not a place for fun. It is a place for work. The light tree behind the men reminds that it is a place of work even into the night. This is a sobering, serious place. Zippy sports cars blasting techno music out of open sunroofs do not belong here. This site needs a solid, stable, functional and tough vehicle on the work site. The Ford F-150 looks at home. The Sepia style of photograph sets the tone. It has a sort of historic at home feel. Which implies the truck at home in this worksite. The black and white snapshot draws us to the people. They represent three major races and the adult age group in the United States. Ford virtually reaches all men in the working public. There are no women. This is not a macho appeal. It makes this scene easier to believe. There are four grown men standing by the truck with its doors wide open. It looks spacious enough for all four. This sets the truck apart from most other pickup trucks in that it can comfortably fit four men rather than having to squeeze into the back of other truck
Some common words found in the essay are:
United Ford, Ford Tough, Joe Tattered, Ford F-150, Strangely Sepia, Power Simplicity, Ford Country, F-150 Ford, ford f-150, style photograph, sepia style photograph, hastily applied cardboard, black white, light tree, home worksite, sepia style, ford truck, applied cardboard, hastily applied, hard pack,
Approximate Word count = 872
Approximate Pages = 3 (250 words per page double spaced)
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