Appeal In An Ad

A detailed Summary of Appeal In An Ad

The advertisements within a magazine reflect the audience in whom they are attempting to

reach. According to Jib Fowles, "people can understand media as having two orders of

content"(141) to a product. These two orders of content are the drive in the minds of consumers

and the information regarding the goods sold. Advertising is a message designed to promote a

product, a service, or an idea. The purpose of most advertising is to sell products or services.

Companies design advertising to inform, influence, or persuade people. Advertisers use a variety

of techniques to create effective advertisements. They start with a basic appeal, which is the main

selling point, or theme, of an advertisement. Advertisers rely on many kinds of appeals such as the

need for affiliation, the need for prominence and the need to achieve.

This ad needs prominence - someone we look up to and admired. A woman standing in

the position of attention, holding a sword and wearing a uniform is a model of a

The ads in a seventeen magazine targets young teenage women. Advertisers wants to

Approximate Word count = 689
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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