In this research we will use the 2002 national elections held in Pakistan as a use case. Our goal is to identify the sources of information that played a major role in pushing prospective voters to actually vote on the election day. In particular we would like to conclude what roles interpersonal and mass communication played. More specifically, we would attempt to analyze the roles played by the mass media: television, radio and newspapers. The individual role

Electoral process is critical to the evolution of democracy for any nation. It is important to understand the factors that effect this electoral process. One of the major well known factors that affect voter turnout as well as election results to a great deal, is dispersion of information to the masses. In this research we study the different ways in which this information is dispersed and how it effects the voter's behaviors.

The effects of media on the behavior of masses is well studied, however, it is difficult to find literature that studies these effects with an electoral process as a use case. We present this unique study and attempt to show which form of mass media i.e., television, radio or newspaper has the most effect on voter's behavior.

s played by these different forms of media might affect different classes of voters. It is important to find out which one of these forms of media played the most significant role in helping voters form their opinions.

This

Some common words found in the essay are:
Introduction Background, Significance Electoral, electoral process, mass media, 2002 national elections, television radio, 2002 national, interpersonal communication, mass communication, national elections, forms media, television radio newspaper, major class voters, information masses, affected voter's, national elections held, elections held pakistan,
Approximate Word count = 659
Approximate Pages = 3 (250 words per page double spaced)