he most useful information for the social norms campaign. The mock focus group led the study in the direction of asking students not only their personal alcohol uses, but also how other students' drinking affects their lives. We were looking for quantitative data; therefore, the idea of a focus group was immediately rejected. Constraints of money, time and manpower prevented the use of any probability sample. Many sampling methods were looked into and a convenience sample was chosen. Constraints of time and money immediately disqualified mail surveys and intercept surveys. A convenience sample was the logical sample to produce quantitative data in a timely and cost-efficient manner. Once the sampling method was chosen a method of gathering the information had to be decided upon. The data was collected by using a group-administered survey given to students in a University required freshman course located in the Global Communications Center. The students were asked to complete the survey during class and place the completed survey in an envelope located at the front of the classroom. The group-administered survey allowed for data to be collected quickly and inexpensively. The survey consisted of checklist questions, asking such questions as gender, age, class, current residence and the amount of alcohol consumed in one week. Closed-ended questions were used for gathering such information as student's attitudes toward alcohol use and practices of alcohol use. The survey used was

Some common words found in the essay are:
ANALYSIS Seventy-four, Communications Center, METHOD SECTION, , Bradley University, Wellness Center, social norms, college students, percent students, bradley students, convenience sample, gathering information, drinks week, percent respondents, group-administered survey, alcohol college, campus promotes drinking, percent students feel, perceived social norms, consume drinks week, college students perceived,
Approximate Word count = 1001
Approximate Pages = 4 (250 words per page double spaced)