Book Treasures

A detailed Summary of Book Treasures


Book Treasures' strategy can target median age families made of young parents with children. The store is situated in a well-populated area of 86,575 people with an average household income of $54,374. Book Treasures strategy is to identify and sustain its competitive advantage by satisfying the needs and wants of its market segment. For example, Mothers with young children look for places of entertainment and amusement for their children and what good place is to be than at Book Treasures. Also Book Treasures should try to reach different kind of target specially they should capitalize to target families with children who are going to elementary and middle school in the Goldenrod area. As a parent, my kids are always looking for books to do special projects. Book Treasures owners should introduce themselves to these schools, and offer their help to these kids (See appendix A for name of schools and contact names). They could bring the books to school for special occasions, and show the students' parents the diversity of books they offer.

Book Treasures must set apart from its competitors, it's a fairly new used bookstore geared to family oriented customers. Thus, an impor


· Name of the bookstore was not identified in front the building or in front of the shopping center. This might be a little expensive, but in the long term it can very beneficial

Store Layout and Visual Merchandise

· Needs to have a better customer database. It can be obtained from credit cards or check purchases, or during checkout process.

· Located on a busy intersection on a strip shopping center



Some common words found in the essay are:
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Approximate Word count = 1126
Approximate Pages = 5 (250 words per page double spaced)

Category: Miscellaneous

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