Prime example the teen pop superstar Britney Spears has done a slew of Pepsi Cola Commercials in turn this will motivate all of her followers to choose Pepsi OVER Coke, not solely the fact that it is "Britney Spears" it also has to do with the fact if some male is changing the channels on his television "flicking through the channels" and you see Britney's revealing clothing the typical male brain will stay on that channel or go back to it if he over clicked. This type of commercial is in a way selling Pepsi in a "sexual" manner will in turn will cause the viewer to go out and buy Pepsi.
Telus Mobility has been using animals for the last few years to attract the animal lover and also put a slight sense of humor across to sell their wireless services. The current advertising campaign that Telus is using is quite a
Beer advertising is a great example. Labatt beer has a phone # you can call listen to a 30 second beer commercial and get a FREE call within Ontario not only this promotes the company's product by word of mouth that it has a "free long distance" and all you have to do is listen to a Labatt Blue commercial. Their hopes are that people will switch from the competition's beer to theirs by using their phone lines. Check it out www.labattblueline.com
The Television news can be a great example of positive. One would turn on the Television to the News and you hear is negative things. But they also point out the positive things that are happening in YOUR community IE community fund-raisers helping the needy or a non-profit organization. This would cause people to get up and help out their community and most of the time the
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