DMA Softens Objections To 'Do Not Call' Law

A detailed Summary of DMA Softens Objections To 'Do Not Call' Law

WASHINGTON (AdAge.com) -- The Direct Marketing Association today softened its position against a federally-mandated "do not call" list for telemarketers, suggesting it biggest desire is a "one stop" list

that would keep marketers from having to buy separate lists from state and federal agencies.

At first the DMA seemed to endorse a proposal for a national do-not-call list from the Federal Communications Commission, but the trade group said afterward "the jury is out" on whether the government should get involved with preventing telemarketers from reaching consumers.

The DMA's comments came after the House Energy and Commerce Committee heard Federal Trade Commission Chairman Timothy Muris plea to Congress for it to allocate $16 million the FTC says it needs to fund its own do-not-call list. Marketers will eventually pay the list's whole cost through fees collected to access the list.

The DMA's position advocating any sort

"You go with reality," he said, citing the number of states implementing their own lists. "The states are going forward, and we could have 50 lists, and you have a situation where it is very expensive [to comply] and it really hampers interstate commerce. We think there should be one-stop shopping for consumers and telemarketers. Let's get it all together and do it right."

New Consumer Protection Laws to Be Unveiled Wednesday

Mr. Mattingley said even if that happened, a lawsuit was still likely.

Mr. Cerasale said the DMA supported a government list put forth by the FCC rather than the FTC because the FCC has authority over a broader range of marketers, including heavy telemarketers such as banks and telephone companies, and he denied that there was hope marketers would get a better deal under FCC Chairman Michael Powell.

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Category: Politics

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