Khanemann and Tversky (1984) said that how the question was asked and the background information supplied about it had a very important framing effect and could alter the outcome of decisions. This was shown by an experiment performed by Khanemann and Tversky (1984) in which 307 participants were given a hypothetical situation in which a disease will kill 600 people. Participants were asked to choose one method of treatment out of two possible ones. Treatment A involved saving 200 people in the first condition, and 400 people dying in the second condition (no risk factor). In treatment B probabilities of the numbers saved or not saved were used (a risk factor) in both conditions. They found that when framed with a 'positive' outcome like 200 people were saved 72 per cent of participants chose the no risk option. But when framed with a 'negative' out

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