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Lester Beall

Lester Beall was one of the most prolific and influential designers of the early to mid-twentieth century. Philip Meggs in his A History of Graphic Design, credits Beall with "almost single-handedly launching the Modern movement in American design." He changed the way graphic design was perceived by people both involved in and outside of the profession. Beall felt that designing something simply to make it visually appealing was j ust not good enough; that design had the higher purpose of being a means to an end, an instrument of communication. He was quoted as saying that the designer "must work with one goal in mind-to integrate the elements in such a manner that they will combine to produce a result that will convey not merely a static commercial message, but an emotional reaction as well. If we can produce the kind of art which harnesses the power of the human instinct for that harmony of form, beauty and cleanness that seems inevitable when you see it... then I think we may b


Tractor, Connecticut General Life Insurance Company, The New York Hilton and Merrill Lynch, and International Paper Company. He approached his corporate

He graduated from the University of Chicago with a bachelor's degree

Beall operated under two guiding principles: 1. "The solution to a design problem must come from the problem; in this way is it possible to compel your audience's attention and plant your message in their head." 2. "All experience in fields directly or indirectly related to design must be absorbed and stored up, to provide the inspirational source that guides, nourishes and enriches the idea-flow of the designer." He believed that it was impossible for the designer to work in a vacuum, just as it was impossible to for him to separate the aesthetics of his work from its purpose. He taught that to maintain a relevant voice, the designer must drink up knowledge of other art forms and of the culture he existed in. Though most of his design devices have been

Some common words found in the essay are:
Paper Company, Electrification Administration, Graphic Design, Lazlo Moholy-Nagy, Lester Beall, Art History, Garde Bauhaus, University Chicago, graphic design,
Approximate Word count = 665
Approximate Pages = 3 (250 words per page double spaced)


  

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