Carl's Jr.
How many times do you feel as though you have been used as a tool for someone else's success? In reality, it probably happens more than you are aware of, by people you would least suspect. In many instances you are abused by the economic giants of our daily lives, fast food restaurant chains. For companies to advertise, they need to take advantage of the minds of the stupid majority of the public. Successful ads target the correct audience, and then precede to per sway them both indirectly and directly. Good advertising produces results; it keeps the attention of viewers, makes the company money, and involves new strategies. One of the companies that has mastered this gimmick is Carl's Jr.; a popular fast food restaurant chain that takes advertising to a new level; they have gone beyond a playful clown and his magic (used by Mc Donald's) or a cute little talking dog with short catch phrases (used by Taco Bell) and has even passed up the jolly old southern 'Colonel' who invites the whole family over for dinner (used by KFC). This fast food chain (Carl's Jr.) constantly and deliberately uses sexual references and well founded knowledge of the average person in its commercials, to target and rope in its unsuspecting victims,
Carl's Jr. readily uses sex to market its burgers. One of the best ways to get the attention of men and their money is sex, and this has been readily realized by Carl's Jr. In nine out of ten TV commercials for Carl's Jr. there is a good looking woman who, if she isn't eating the burger itself is all over the man who is. The message that this sends to viewers is one of two things. If the woman is actually eating a Carl's Jr. burger it shows viewers what these types of model quality women like, which just happens to be the exact thing that is sold at Carl's Jr. On the other hand, when there is a man eating a burger, we see a scantily clad female somewhere around him, or hear a female voice calling for him from another room. This gives the impression that if you are male and you eat this particular product, you will be blessed with the company of attractive females wearing close to nothing. Yet the idea of selling sex also goes both ways. Every male in the Carl's Jr. commercials is brawny, wearing a tight shirt (if any at all), and handsome, showing that Carl's Jr. intentionally uses sex to indirectly market to both men and women. Americans love superfluous amounts of everything, including what is put onto their hamburgers. One of the most noted advertising catch phrases used by Carl's Jr. is, "If it doesn't get all over the place, it doesn't belong in your face." implying that food should be messy, especially good food. The burgers that are displayed are not only
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Approximate Word count = 999
Approximate Pages = 4 (250 words per page double spaced)
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