Media Schedule for Product Launch

A detailed Summary of Media Schedule for Product Launch


- Client is launching an inexpensive alcoholic drink targeted at students

Without knowing whether the campaign aim is to create general awareness or generate immediate sales volume, I will put them here as inextricably linked. I am similarly given no indication of budget but I will be assumptive and assume it is not large, as the product is inexpensive. Similarly, I would assume good below-the-line activity but the brief calls for media only.

· (Ad regulations allowing) I would kick off the schedule with TV spots bought over a two-week period prior to Freshers Week. Spots should be bought in breaks between content such as SMTV, 15 to 1, Home & Away, Transworld Sports, T4. As students, for the most part, ar



Some common words found in the essay are:
MTV Budgets, Schedule Client, Halls Students, Newspapers Zero, Scottish Newcastle, Sports T4, It's Scream, Week Spots, spots bought, suggestive mindset, media schedule,

Approximate Word count = 493
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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