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Portrayal of Women in Music Videos

Together with the songs' melody and lyrics, music videos are powerful tools that tattoo

human minds with images that shape a person's attitude. Throughout the twentieth

century, music videos have influenced various perceptions on the images of women. No

matter what the women in the music videos are singing about, or what actions they are

doing in the videos, there is almost always a sexual overtone. For women to be portrayed

in this way has many consequences, for the images that we view in every day life shape the

way we think. Viewing a music video that has a woman being portrayed in an overtly

sexual manner once may not have a very serious affect on a person, but seeing many

different music videos all portraying women sexually, and seeing these videos over and

over, does indeed shape a person's mind to view women with much less respect than they

would otherwise. This therefore, is where the problem lies. Over time, seeing women


change how a woman sees herself, and how a man sees other women.

dresses, acts and talks can be heavily influenced by what they see. The main reason for this

from the music industry's criticism, there was a great deal of music fan criticism as well.

marketers. He believes that the MTV launch marked the end of rock on television, for

forum for music artists to portray their songs through images of their choosing. The

never become consumer commodities the way that records, tapes, and CDs have. Aside

person listens to a certain song on the radio or on a CD, the images of the music video will



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Approximate Word count = 658
Approximate Pages = 3 (250 words per page double spaced)


  

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