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Natco

NATCO is an acronym for the initial's National Confectionery Co. It is a very popular brand name in England, which tries to satisfy the needs of the Asian community it is often mistaken that NATCO is the name of the company; but this is not true. NATCO is only a brand name for an international trading company, a specialist in Indian foods, -T. Choitram & Sons. T. Choitram & sons is the largest chain of supermarkets in the U.A.E., a confectionery manufacturer, a wholesaler, a cash &carry operator, and the manufacturer and packer of more than 250 products marketed and distributed in the UK under the NATCO brand.

Some of the other brands of the company are Papa - lentil and spices, Leone - tea, Koto - medicated products, Family - tissues, NATCO - sweet and biscuits. NATCO was their first and is their main brand, and NATCO sells more than any other of their brands does. This is why we also have emphasized more on the NATCO brand in our report. NATCO is called the lucky brand for the company, as they believe that this brand has led to them towards success.

Topics, which will be discussed in the report, are the management structure, their company history, manufacturing process and facilities, inventory control


T.Choitram although an Indian migrated to West Africa in 1942. At the age of 17, he began his enderpreneurial career by selling seeds fruits magazines. He was a man who was always motivated with the dream to be a very successful businessman. He saw his future in the food industry and so he began his own supermarket and named it after himself. As years passed by he gained tremendous success and due to this he launched a brand name i.e. NATCO for his trading company in the year of 1968.

JIT manufacture is a phase used to describe the concept of having zero inventory; having materials arrive in the factory just in time to make the product. Operation of JIT could be easily and efficiently applied where the product variety is relatively limited and most of the parts are reputedly manufactured. NATCO being a packaging company, which holds, more than a thousand different products would find it difficult to apply the concept of JIT management. As most of the raw materials are imported it is not possible to get it in the factory just before manufacturing it. It has to be imported well in advance and stocked in a large number to meet the demand of the finished product, as the demand is not constant. It is hard in NATCO's case to achieve zero percent inventories. Although NATCO has high quality standard, which is a pre requisite for this type of system, it cannot be put into action because of its numerous product range. But NATCO's manager assures that all the stock of the finished products and raw materials stock are not held for a long duration, as it not only shows inefficiency but also occupies a large storage area.

Manufacturing organization is usually beuracratic in structure. The word beurocratic is not used despairingly but rather in true sense, which implies division of labor into bureaus or departments. The organization structure of NATCO is a typical pyramid type structure, each post at one level subordinate to a post at a higher level. After our visit to the company we observed that each person is responsible to only one-person level, which is a sign of an organized company.

, quality control, just in time and forecasting. The helpful staff of NATCO kindly provided this information.

NATCO has responsibilities towards different interest groups. They are as follows: -



Some common words found in the essay are:
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Approximate Word count = 5255
Approximate Pages = 21 (250 words per page double spaced)


  

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