Web advertising
Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of 'watching and learning' most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business use the medium effectively ? Where is all this going ? These questions appear to be most pertinent in the process of understanding interact ive marketing on the Internet. The qualified opinion of John Matthee, a Web site designer employed by Adept Internet (an Internet service provider), was sought in accumulation of a large sum of the following data. This seems appropriate as the novelty of Web advertising at this stage h as led to generral lack of academic data in the practicalities of advertising via this medium. 2) THE INTERNET: AN INTRODUCTION 2.1) Original development of the Internet What was originally cr
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Internationally Internet, South Africa, Marketing Joseph, Introduction Companies, South African, Evaluate Performance, FUTURE Scenario, Internet Internet's, ADVERTISING MEDIUM, Design Web, web site, web advertising, interactive marketing, south africa, 20 april 1998, rath 1997, communication 20, 20 april, april 1998, mix vol, mix vol 14, vol 14, communication 20 april, marketing mix vol, web site design,
Approximate Word count = 5815
Approximate Pages = 23 (250 words per page double spaced)
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