Writing an Image Analysis(English)
Since the 1920's, the media has been an essential ingredient in developing the American culture that we live in. Advertising leads consumers into thinking that their product is a product that they need and can't live without advertising has promoted more than commodities in American culture. It dictated American values as well. Advertisements make people believe they can find happiness, even perfection, through the purchase of products. Although, we as consumers control what products get advertised, the advertisers hold quite a bit of power over us. Because images used in advertising are often idealized, they eventually set standards that Americans feel the need to achieve. Advertisements define what the 'ideal' image is, and show us how to obtain it. It is the definition of idealism that gets risky. Advertisers have the power to promote positive or negative images. Unfortunately, most of the roles portrayed by women in these advertisements are redundant. These negative portrayals of women are the ones that have been most successful in selling products. It is easy to understand why men accept these negative images of women being placed in a lower role. However, these images are popular among
Images nowadays are more sexual. Whether the image was a young unmarried woman or a dark lady of the night, advertisements defined women through their sexual availability. Did these sexual images portray women as having power over men, or did these concentrating on female sexuality? Although some power might have been gained, most of the women in these sexual ads are still depicted as objects. The woman, like the product, is to be consumed by men for visual pleasure and by women for self-definition and survival in the society. The weakness of women as sexual objects is also very obvious when looking closer at the advertisements. Any depiction of a woman who is almost not wearing anything makes her look unprotected and powerless, especially when placed next to a physically stronger man. She may attract men and draw their attention, but this temptation is for the man to "have her". Women are more likely to be portrayed as sexually dressed, partially covered, or nude than in regular clothes. Also when depicting women, most advertisements will concentrate primarily on her body parts rather than facial expressions. Over 50% of commercials portraying women contained at least one camera shot focusing on the woman's chest. Because of the lack of emotion on women's faces, all aspects of her personality are void. Again she is seen as unintelligent and no threat to the male gender. With so much exposure of women in these roles, women themselves feel the need to be chesty, blonde, and brainless in order to receive any attention from men at all. Because men enjoy these images, women try to copy them, which degrade themselves. These images represents our culture's image of the perfect beauty, and women must supposedly stimulate it to gain love, respect, and power. Why, if Moss is not so ladylike, is she so attractive to men? Before Calvin Klein's foundling
Some common words found in the essay are:
America Images, Image Analysis, Calvin Klein, Kate Moss, Moss Mark, Calvin Klein's, Marky Mark's, Mark Moss, american culture, calvin klein, Times Square, women sexual, kate moss, body kate moss, women images, wrong elements, images women, physical features, negative images, body kate,
Approximate Word count = 1267
Approximate Pages = 5 (250 words per page double spaced)
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