The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive to have spent more money on Fast food in comparison to the total expenditure on movies, books, magazines, newspapers, videos and recorded music. The allurement of fast food begins with the pulling open of the glass door, feeling the flash of cool air, walking in, get on line, preview the background color pamphlets above the

In his publication of 1975 in Eat Your Heart Out, he revealed that larger is not better. The centralized purchasing decisions of the large restaurant chains and their demand for standardized products have accorded a handful corporations a never before magnitude of power over the food supply of the nation. Further, the profound effectiveness of the fast food industry has fostered other industries to adopt similar business methods. The basic idea behind fast food has become the operating system of retail economy presently eliminating small businesses, demolishing regional differences, and disseminating identical stores countrywide in line with self-replicating code. The impact of the fast food on the rural life of nation is seen in the potato fields and processing plants of Idaho, in their reach lands of Colorado Springs, in the feedlots and slaughter houses of the High Plains. The impact is profound in the rural life on its environment, its workers and its health.

Eric Schlosser, in his book Fast Food Nation initiates a critical analysis that entails some disturbing questions about the experiences and the food of those big corporations with the family friendly mascots. Schlosser visited the field and interacted with the workers and visualized that their present beef processing practices that have permitted ground beef to become efficient carriers of e. coli and other harmful bacteria. He discloses the conflict between the federal government and corporations encourages unsafe working conditions for fast food workers and meat packing employees. (Fast Food Nation by Eric Schlosser: A Book Club Reading Guide)

Schlosser in his book reveals the values of incorporated in the fast food and the world it has created. The book reveals the fast food to be the revolutionary force in American life. The fast food is analyzed by Schlosser both as commodity and as a metaphor. The diet of the people that they consume depends upon the interaction of socio, economic and technological forces. The early Roman Republic could attain their food from its citizen-farmers; the Roman Empire, by deploying the slaves. The diet of the nation is found to be more enlightening in comparison to their art and literature. About 25 percent of the adult American population attends a fast food restaurant every day. Within a short span of time the fast food industry has revolutionized not only the American dieting pattern but also the landscape, economy, workforce and popular culture. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)

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Approximate Word count = 2009
Approximate Pages = 8 (250 words per page double spaced)