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The fast food industry has been infused into the every nook and corner of American Society over the last three decades. The industry seen to have originated with a few modest hot dog and hamburger of Southern California have been perceived to have extended to every nook and corner of the nation, marketing an extensive range of food products to which affordable customers are found widely. Fast food is presently provided at restaurants and drive-through, at stadiums, airports, zoos, high schools, elementary schools and universities, on cruise ships, trains, and airplanes, at K-Marts, Wal-Marts, gas stations, and also at hospital cafeterias. As per an estimate the total expenditure of Americans on fast food during 1970 was about $6 billion. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)
The expenditure had a massive increase to about $110 billion in 2000. Americans presently perceive to have spent more money on Fast food in comparison to the total expenditure on movies, books, magazines, newspapers, videos and recorded music. The allurement of fast food begins with the pulling open of the glass door, feeling the flash of cool air, walking in, get on line, preview the background color pamphlets above the counter, placing order, paying a few dollars, watching the teenagers in uniforms pushing various buttons and instantly taking a plastic tray containing food wrapped in colored paper and card board. The whole practice of purchasing fast food has become so common and mundane that it is presently similar to brushing the teeth and stopping at red light. It has become a social custom to an American similar to the small, rectangular, hand-held, frozen and reheated apple pie. (Introduction: Fast Food Nation - The Dark Side of the All-American Meal)
Eric Schlosser, a renowned journalist brought out his book Fast Food Nation: the Dark Side of the All-American Meal that has become popular instantaneously taking into consideration of the fact that a common American usually consumes at least three Hamburgers and four orders of French Fries every week. Schlosser intended to bring out the adverse impact of the fast food industry through his writings. (Rosenberg, Fast Food Nation by Eric Schlosser) The myth-shattering book reveals about the story of America and the obsession of the World with Fast food, ever since it's origin during 1950s in Southern California to the global achievement of a handful of burger and fried chicken chains. In a meticulously investigated and strengthened argument based narration Eric Schlosser accesses the labs where scientists were engaged in recreation of the smell and taste of everything-from cooked meat to fresh strawberries; the interviews with workers at abattoirs reveal some of the worst safety conditions; narrates accurately where the meat arrives from and just why the fries taste good; and visualizes the way the fast food industry is progressing not only to our diet but also to our landscape, economy, workforce and culture. (You are what you eat. But do you really know what you're eating?)
Schlosser in his book reveals the values of incorporated in the fast food and the world it has created. The book reveals the fast food to be the revolutionary force in American life. The fast food is analyzed by Schlosser both as commodity and as a metaphor. The diet of the people that they consume depends upon the interaction of socio, economic and technological forces. The early Roman Republic could attain their food from its c
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Fast Food Nation, Fast food, food products,
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