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Essay on Primary Versus Secondary Marketing Research

Within marketing, primary research instruments can be designed to meet a company's unique, specific, or time-sensitive needs. Examples of primary research include surveys; interviews; and focus groups. Using primary research allows a company to gather information on a target market, e.g., what a focus group of "target market" participants thinks about a product or service before its actual introduction. Through using a survey as a primary research tool, a company can elicit feedback on products, services, and/or ways of changing or improving products. Focus groups; surveys, and interviews also help companies gather information on public receptivi

Organizations mentioned in this term paper
Chamber of Commerce, Census Bureau,

Keywords referenced in this term paper
secondary research, primary research, focus groups, target market, Census Bureau, trade, web sites, analyzing, business, company, unique, journals, useful, magazines, interviews, marketing, materials, germane, professional, tailor, timely, demographic, locating, prospective, geared, feedback, instruments, a survey, libraries, Prices, academic, websites, newsletters, documents, tool, recent, questions, financial,

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Primary Versus Secondary Marketing Research. (1969, December 31). In DirectEssays.com. Retrieved 17:42, May 24, 2013, from http://www.directessays.com/viewpaper/200668.html
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