Because society is fundamentally based upon performance and profit, it is.

             not unusual to find that it is necessary to impart a sense of corporate.

             social responsibility with regard to contemporary commerce. The ethical.

             approaches of purpose, principle and consequence are integral components of.

             business social performance; itemizing these contributions finds one.

             incorporating the interests of ethics and morality within the corporate.

             structure, essential concepts that are often absent from a managerial.

             standpoint. Chapters two and three of Beauchamp and Bowie's Ethical Theory.

             And Business address the very issues of corporate social responsibility that.

             should rightly exist within every company's infrastructure; however, the.

             authors' enlightening contentions enable the reader to realize that social.

             integrity is not something that is often at the forefront of modern day.

             business dealings.

             Ethics, business and society must work in tandem or there is no purpose for.

             any of its existence. Unethical practices are what harbor ill will and.

             create a climate of contempt and distrust, which is no way to run a.

             business, be it personal or otherwise. ".It is a necessary and critical.

             ingredient in the successful enterprise" (Ruin, 1997, p. PG). Beauchamp et.

             al (1996) clearly imply that establishing such ethical fortitude is not a.

             difficult objective if one maintains a moral and conscientious outlook.

             Ethical concerns run rampant among various entities, posing questions along.

             the way as to whether a particular practice is deemed morally acceptable.

             "Ethics sometimes get in the way of resolving questions like: What is the.

             ethical concern? Am I being true to myself? Why is this bothering me? Is.

             it my problem? What do others think? Who else matters?" (Ruin, 1997, p.

             PG).

             According to the book's article on this matter, establishing proper ethical.

             guidelines -- and therefore appropriate corporate social responsibility --.