Ethics in Political Advertising
In recent years, more and more attention has been brought to the subject of advertising and how it effects its viewers. Many people believe that there is too much sex and violence in advertisements and they want to put a stop to it. These people believe that sex really doesn't sell and it shouldn't be allowed to be put into the media. On the other hand, there are people that are firm believers in the idea that sex and violence sell. These people have a strong idea that the public wants to see this kind of thing, and it aids heavily in the promotion of the product. Also included in this, is political advertising. Candidates have used advertising for many different reasons. It has been used "... to create and develop their images, explain their platforms, and communicate various types of messages to the public" (Kates 1871). Advertising on television is a very useful tool for candidates across the nation. It provides the general public with the knowledge of who the candidate is, and where he or she stands on the issues. However, it can also be used to slander ones opponent. When election time rolls around, you can be sure to see television commercials that say something bad about a candidate, and something good about his o
Foley, Archbishop John P. "Ethics in Advertising: A Look at the Report by the Pontifical Council for Social Communications." Journal of Public Policy and Marketing. Volume 17, Number 2, Fall 1998, pp. 313-315. McCarthy, Michael and Andrew McMains. "Bradley Backers Court Ad Execs." Kates, Steven. "A Qualitative Exploration into Voters' Ethical Perceptions of Political Advertising: Discourse, Disinformation, and Moral Boundaries." Journal of Business Ethics. Volume 17, Number 16, December 1998, pp. 1871-1885. Also, many governments around the world such as the Untied States, Great Britain, and Canada have tried to place governmental restrictions on political advertising during elections (Kates 1872). Unfortunately, most of the bills are shot down because of the right to free expression (1872). Adweek-Eastern Edition. 30 November 1998, p. 3. Shaw, William H. and Vincent Barry. Moral Issues In Business. Seventh Edition,
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Approximate Word count = 1616
Approximate Pages = 6 (250 words per page double spaced)
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