Kroger Buyer
The Kroger Company is an Ohio based retailer and manufacturer of grocery products with over 2,000 retail outlets covering 24 states. There are ten Kroger Marketing Areas that report to Headquarters in Cincinnati, Ohio. The Michigan Kroger Marketing Area covers the State of Michigan with offices in Livonia. The Livonia office supports 83 retail stores in the state with local Marketing, Product Procurement, Personal Training, Merchandising, Market Research and Facility Engineering. The role of a Produce Buyer for Kroger requires many management skills. The Buyer has to depend on many different individuals to get product from the field to the hands of shoppers. The individuals the Produce Buyer deals with includes people inside Kroger and outside organizations such as growers, distributors, brokers, jobbers and trucking companies. The Produce Buyer's responsibilities include procurement of product, pricing of product, shipping of product, retail-merchandising direction, forecasting and evaluating department performance. The Produce Buyer needs to examine multiple items to develop the plan for getting produce to the consumer. The first step is developing an Ad-plan to meet their sales and profit objectives. The design o
* Cannot buy product on street The Produce Buyer deals with suppliers and growers to procure fruit for the stores. The procurement involves gathering information from various suppliers and farmers to determine costs and availability. Once a supplier or farmer is identified, then the Buyer can negotiate and persuade them to supply the amount of product at the cost needed to enable the Buyer to achieve their plan budget goal. In return the Buyer agrees to purchase product in specific times and amounts. The farmer or supplier is persuaded through the Buyer's use of referent power. The Produce Buyer uses their influence to attain goals through the use of both legitimate and referent power. Legitimate power is demonstrated through the management position held by the Buyer in the organization. The Buyer establishes guidelines and policies for the produce department that are followed by each individual under the Buyer's supervision. The Buyer is respected by the individuals under them because of the experience gained from working through the ranks. This allows the Buyer to relate to the conditions the produce manager experiences within the store. The primary motivator for the Produce Buyer is through the use of empowerment. This is used to expand the power the Buyer has over his job by increasing planning responsibilities, and decision-making. The Buyer has the ability to negotiate special pricing contracts with growers of various products without input from their director. The Buyer also plans and facilitates the training of the store produce managers under the supervision of the director. 1. Order additional product now (Friday) for next week. If wrong, may be stuck with extra at end of week.
Some common words found in the essay are:
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Approximate Word count = 3247
Approximate Pages = 13 (250 words per page double spaced)
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