They are also trying different ways to satisfy each age group. First of all, if you"re under 21 you must be accompanied by a parent or guardian that"s 25 or older. After 10:00 p.m. no one under 21 is allowed in. This is an advantage as well as a disadvantage for this company. The advantage is that they can draw in a certain type of crowd after 10:00 p.m., then the facility pretty much turns into a bar. The disadvantage is that there are many people that want to stay with their children after 10:00 p.m. I believe the question that faces Dave and Busters is which segment is more profitable and how can they satisfy both segments.

             Each part of the facility has it"s own distinct attitude. There"s a golf simulation section where customers can choose between 9 different upscale courses. They even sit in a clubhouse-like section when waiting for their next shot. The entire operation of the golf simulator is so successful it is necessary for the customer to make a tee time 1 to 2 days in advance.

             If video games are more your style than you are in luck. Their "Midway" houses hundreds of state-of-the art video games. The game "Daytona USA" attracts tons of attention. Customers sit in a racer-like cockpit drivers seat and compete with other customers sitting aside them. There are video cameras that focus on each person"s facial expressions while driving and they are projected on a big screen TV above the game for everyone to watch! Their video games have something for everyone. If you have a certain interest, Dave and Busters has a state of the art video game for it!.

             As far as their customer satisfaction goes, they are #1. Say for instance your ready to go home for the night and before you step out of Dave and Busters you notice it"s raining. Well Dave and Busters has an answer for you. They have 2 covered golf carts that can hold about 15 people each. They will take you directly to your car, open an umbrella, and escort you right to the front door of your car, without a drop of water ever touching you.