Ad analysis: Emanuel Ungaro in "W" magazine.

             Due to the nature of its articles, the display of designer clothing and women accessories, this magazine can be considered a woman"s magazine that targets a specific type of women. Targeted are single and professional women interested in the world of fashion, celebrities and new trends. .

             The chosen ad inverses the standard roles in the industry of advertising. The role of the female model as sexual object or object of attraction, has been deliberately inverted, identifying and displaying the male figure (statue) as an object of sexual desire. Moreover, the object of attraction has a disposable nature, as we will see in the ad analysis.

             The ad promotes designer clothing created by Emanuel Ungaro. This design clothing claims to provide sexual fulfillment to the women who wear it. .

             Rather than being directed to the aesthetics and materials of the design clothing, the ad makes a statement for the sexual liberation of women. The ad claims sexual properties of sexual fulfillment and liberation for the woman who chooses to wear this type of design clothing. .

             In some way it can be said that this ad is the exteriorization of a kind of inhibited sexual desire and fantasy that the women targeted in "W" magazine have. .

             Concretely, the ad consists in a four-page display. On first page we see a female model wearing a red dress, a white statue of a male figure that resembles the classic sculpture of Michelangelo Buonarroti"s "David" (1501). The female model is on her knees; her left hand is touching her crotch as if in the act of masturbation; her right hand is touching the buttocks of the male statue. A simple reading of the image displays either the aftermath or preliminary set up for oral sex performed on the statue.

             The second page of the ad shows the female model in a stand up position together with the statue. However, now she is wearing a black dress.