Out of all the companies, Nike pays the most for his endorsements at $16 million per year.

             Jordan is by far the best endorser out there in the market. Many of the celebrities can"t compare to Jordan. "He"s handsome, articulate, classy. He had purity to his performance on court and off. It"s hard to find the perfect celebrity these days," said Peyser. With such slogans as "Be Like Mike" and "It"s gotta be the shoes," companies have attempted to make consumers believe that if they buy their products they too can be as great as Michael Jordan.

             Now that Jordan has left the NBA, many are speculating on how well his endorsements will do. Experts say that a retired athlete – even Jordan – can"t compete with a guy who"s still winning championships. With the sports-marketing business already in a slump, there may be no heirs to "Air Jordan" (Peyser.) Even though Jordan has left the basketball court, he"s not going to leave Hollywood anytime soon. There are plans being made to have Jordan star in at least two films but this time he will be acting with a real cast as apposed to the cartoon cast he starred with in Space Jam. "He should play a character like James Bond," suggests movie critic Gene Siskel, a rabid Bulls fan. "I"d pay to see him before Pierce Brosnan any day, wouldn"t you?".

             Michael Jordan has made a huge impact on the NBA. "He has won six NBA championships in the last eight years, ten scoring titles, enough Most Valuable Player awards to stock his own wing at the Hall of Fame," said Tresniowski. He is by far the greatest player to ever play the game. Many believe the NBA would not be where it is without him and now that he"s gone many can"t imagine basketball without him. Everyone is wondering, if there ever be another Michael Jordan. The chance of someone accomplishing the same great feats as Jordan is nearly impossible in today"s NBA.