Some sanction might be made for the extent of investment the company makes toward future growth and profits, such that a company is not fined for investing in the future. (Measuring Success in Small Business and Entrepreneurship).

             Financial analysts always attempt forecasting the earnings of the company. Apart from profits, a lot of other measures of achievement are available that can be assessed by going though the various financial statements of the company. Rising profit margins, loans repayments, increasing advertisement effectiveness are some of the instances. Under every situation, the entrepreneur must contrast the performance of the current year with that of the previous year. The entrepreneur must observe the sales growth, the number of new clients and so on. Ed. Martin belonging to About.com Guide to Small Business refers that expansion is one important reason representing the long-term existence of an entrepreneur. Only those enterprises that expand have a long-term existence. Several entrepreneurs measure their achievement by their company"s rank within the industry. (Measuring Success in Small Business and Entrepreneurship).

             However, for the majority of the small businesses, rank within the industry although significant, is hard to hunt out. However, in case you are one of the leaders in your category within the industry, then an entrepreneur is likely to be thriving. The above constitutes the more conservative measures of entrepreneurial achievement. But they are short of the just the only measures employed by the entrepreneurs. One of the most excellent achievements is the quality of the products you offer. Becoming proud of the products, intently feeling about its utility, and providing significant enhancements in your company"s products and services are major reasons rendering a lot of entrepreneurs experience genuine success. Customer satisfaction, whether measured by customer surveys or recurring business is yet another measure of success.