The brothers bought the Vitagraph Company in the mid-1920s, which facilitated them to circulate their films straight to theatres. (Warner Brothers: Encyclopedia Article from Encarta) It was almost a decade before the movies confronted their own technological test: sound. Experiments were done for many years connecting sound to image and Thomas Edison had carried out some of them. But many studios were hesitant to destabilize, which by the mid-20 became a profitable and fast growing business. (Movies Meet New Technology: The Sequel to the Sequel) Initially, sound for a motion picture was recorded on disks, and then played again on a large gramophone that was synchronized with a film projector. The first studio to adopt this new technology was Warner Brothers and they called it "Vitaphone". (1926: Sound Motion Pictures).

             The movie studios had the equipments to make talking films years before they made them. The main reason as to why they opposed the idea was that they did not want to take chance of losing their overseas market. Stars like Charlie Chaplin, Douglas Fairbanks and Mary Pickford did not have any failure as their films were shown all over the world and had no language barricades. But the silent films had to tackle their biggest opposition from a new device called the radio in 1926. As movie audience decreased the studio heads closed their eyes and acted as though the radio was not there. The Warner's led by the motivated Sam, decided to drive the shroud and strived to safeguard their tumbling studio by testing with movie sound. (Tales of the Warner Brothers).

             A technological upheaval of the kind that sped through the film industry with the onset of synchronized sound recording is essentially the result of cultural and economic factors and the conclusion of many experiments over an unlimited period of time. But there are three grounds to rejoice on Sam Warner's personal role to the arrival of talking pictures in Hollywood.