Denmark is the always green one and the examples can continue in this sense. On the other hand, the government of these countries have invested important sums of money at an institutional level in order to achieve these performances. .

             The second category mentioned, and these are generally geographically located in Europe, are those that tend to associate Romania with extremely negative image elements. First of all, the Romania's adherence to the Schengen Area, not to mention the future adherence to the European Union in 2007, have brought forth a large number of immigrants to Western countries, immigrants that often do not find themselves on the right part of the law. The problem and impact on Romania's image is not necessarily impacted only by these individuals, but the fact that their actions are those that always come forward. It is almost like someone is leading an antibranding campaign aimed at discrediting Romania and its citizens. .

             The response to the two categories previously mentioned resides in a series of branding steps to be followed. First of all, there is the necessity to discover a series of elements in connection to Romania, elements that can create a positive image for the country and induce people to visit it, eager to find out more than what they have heard. Second of all, there needs to be a process of promoting these values and elements to the world and third of all, a specific campaign needs to be led in order to counteract the negative image formed.

             So, first of all, one needs to refer to positive elements that can constitute themselves as the best responses and base to a branding campaign. What does Romania have to offer to the world? Very hospitable individuals- here is something that has been mentioned around the world, although not too a level of interest high enough. This is actually a fact and one does not need to refer necessarily to Bucharest where, it is true, some people may not know how to give directions to a certain point, but they can certainly try their best and the visitor is always likely to see the person he initially asked for directions asking someone else in the street.