14). By telling stories, allows for a certain level of openness or vulnerability on the part of the leader and makes them human. By opening the line of communication, gives the employee knowledge of their environment and develops trust. The leader's role is to sell the idea of commitment within a culture. Odiorne (1987) suggests, "if employees know what is expected, and what help and resources are available, they can then be relied upon to govern their actions to achieve the commitments they have made" (p. 138). This sets the stage for goals and achieving high performance. The culture in turn feeds off this energy and excitement.

             Bennis (1989) writes: .

             There are three reasons why leaders are important. First they are responsible for the effectiveness of organizations. Second, the change and upheaval of past years has left us with no place to hide. We need anchors in our lives as a guiding purpose. Third, there is a national concern about integrity of our institutions. Being mindful of own context is difficult for us. (p. 15-16).

             Managers with a keen understanding of leading represent these three key attributes and create a foundation from which to act. A leader must also display curiosity and have the guts to be daring. They must be a dominant force within the team. Bennis (1989) reflects, there are two kinds of people "those who are paralyzed by fear, and those who are afraid but go ahead away. Life is not about limitation but options" (p. 185). .

             In the book Primal Leadership, authors David Goleman, Richard Boyatzis, and Annie McKee (2001) present their research on leadership styles within the organizational structure. The research discusses the relationship that these executives have with their emotional intelligence. Emotional intelligence is the study of emotions and their impact upon the work environment. The research investigates the different leadership styles evident in most organizations today.