Just like many macroeconomic indicators directly affect a firm's potential profitability, similarly for Hayes which is an automotive wheel firm, these indicators produce a similar effect. Most common of these indicators are the Gross Domestic Product, Inflation and Unemployment. With the effect of these conditions, organizations of any type need to work and plan accordingly to keep up their sales and profits. They are competing with various organizations of the same type from around the world and it's important for them to analyze different factors so as to ensure their existence.

             MACROECONOMIC INDICATORS.

             Gross Domestic Product (GDP) is the total value of services or completed goods that are produced within a country. The most common way to calculate GDP is to add the consumption, investment and exports and from it subtract the imports. That would give the GDP of any nation. Higher consumption levels would increase the GDP thus proving to be beneficial for any firm e.g. Hayes. Due to globalization, Hayes is facing an increasing number of competitors from around the globe. Increased number of rivals increases the price elasticity of demand and the consumer can easily switch brands. With high priced good produced by the local automotive wheel industries, people import such goods from countries that are gifted with cheap labor. This makes their product cheaper comparatively and their quality is as good as the locally manufactured goods. In order to deal with such a situation it is imperative that Hayes or any other automotive wheel industry should lower its prices yet keep the quality high. For any organization to remain in the competitor's ring, it is vital that the quality of the product is high otherwise their product will be ignored by the consumers. This is to ensure that consumers do not rely on imported goods which would keep the imports at a minimum and thus ensure a high GDP.

             Inflation is another macroeconomic indicator that affects the profitability of the firm.