In a recent episode of ER, a young girl-11 years old or so-had been kidnapped. In that case, the death was caused by the hubris of an arrogant new ER attending physician. But it could have been caused at any time by the kidnapper. According to Dwelle (2004), most abducted children are recovered or killed within the first 3.2 hours; any factor that could reduce the time frame during which the child is missing will reduce the chanced the child will be killed.

             The facts and figures alone are powerful marketing tools for the Techno Genie. Statistics say that:.

             · Every 40 seconds another child is reported missing. .

             · One in every 42 children will become abducted, missing, lost or runaway.

             · Over 2000 children are reported missing each day .

             · Over 725,000 reported missing children every year. .

             · The rate of missing children has increased 444% since 1982.

             Added to that, however, is the very real concern of every parent for the safety of their child, and their emotional reactions whenever a child is delayed coming home from school or an activity. In addition, the media coverage of missing children and the recent implementation of the Amber Alert system in the United States has made every parent eager to do whatever they can to keep their children from harm at the hands of strangers.

             All this material provides precisely the sort of dramatic, visual material that will help sell this very useful product.

             The advertising plan for this product covers all media, and more, and relies on the eagerness of the entire nation to keep its children safe from harm.

             Following is the mix of advertising vehicles to be used in promoting the Techno Genie:.

             Print advertising.

             It is unusual for newspapers and magazines to provide PSAs (public service announcements) for profit-oriented companies. And we do not expect them to do so for Techno Genie. However, we do expect that they will be generous in their inch and line counts, and we further expect to get 'add on' mileage via editorial coverage of the product.