Today, most traditional businesses are indeed changing, that is to say, most offices are today prepared or preparing to throw away their mimeographs, carbon paper, and sometimes even their fax machines, in order to acquire the more powerful and versatile Personal Computer, and the various assorted benefits that having a personal computer would bring about, like for example, one's own E mail ID, and this means that high technology is being integrated into the age old traditional businesses of yesterday, and they are indeed changing, and becoming more knowledge based businesses. However, one must remember that at the same time, there are many businesses all over the United States of America, for example, it is indeed a fact that most of these businesses have corporate playbooks that have not been updated since the 1980's. What this means that many firms have taken to using a lot of money for bringing about changes, but do not utilize these changes in an optimum manner, and this in turn means that the resources, strengths and the manpower of these firms would be lost for no reason at all. (New Media Survey, Business Strategies Converge with New Media Strategies) .

             When knowledge is required to be transferred form a traditional one to a knowledge based one, then it must be remembered that there are three basic methods of transferring, one being that of the sharing of tacit knowledge between two teams, another being the strategic transfer of knowledge, and finally, the so called 'expert transfer', which involves the assimilation of certain expert knowledge from experts, when the team working on a problem may feel that it is beyond their capability to handle the problem on their own. (Gupta; Sharma, 2003) .

             It must be stated that a knowledge based business enterprise can derive its knowledge from several different sources, like for example, from a customer. A customer may have his own needs, and also a host of other motivations, and the business owner would do well to research them and acquire the knowledge related to his customer.