The organization makes use of an on site Mission and Ministry whose role includes providing "reflections, a prayer chain" and various other resources for employees and associates of the organization (Centura, 2005). .

             In addition the organization utilizes a SHARE program that resembles a rewards and recognition program to highlight outstanding achievements among employees, customers and co-workers (Centura, 2005). Centura has also adopted a collaborative environment where communication is promoted through a "Mastery Development Plan" (Centura, 2005). This plan provides team members within the organization a method of facilitating personal and professional development and communication by providing training for technical and support staff and providing communications training to all staff to encourage greater collaboration and community connections among employees (Centura, 2005). .

             Centura has also adopted quality improvement measures focusing on patient populations, physician and clinician teams to help promote "excellence in care" (Centura, 2005). The organization to this effect has created what they refer to as a "Quality, Safety and Outcomes Management department" whose sole role includes supporting a solid communications infrastructure and commitment to quality improvement (Centura, 2005). .

             Quality of Organization Analysis.

             Centura's approach to quality involves defining 'value directed' services and providing value directed management to customers both internal and external. This is a solid approach to instilling quality within the organization. Arogyaswamy & Simmons (1993) point to the important of using value-directed management approaches to ensure the best possible service to customers. Further the authors suggest that organizations must approach total quality and empowerment of staff through articulated measures to achieve "stronger market positions" by establishing "an unquenchable thirst for improvement" (Arogyaswamy & Simmons, 3).