The concepts of networks and communication have come from computers and Internet and are not really very old. The advantages of these methods of communication are that messages can be sent sitting at the computer in houses or over a laptop, the communication reaches the intended receiver almost immediately and permits the receiver to also start acting on the communication immediately.

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             Networking for a shop: .

             There are always advantages in having physical value chains and this is what leads shops to develop warehouses and try to be merchandisers though they do not have the capacity to be so. On the other hand, the new methods of information create opportunities to simplify the value chain and thus develop businesses that have better sources of competitive advantage. An example of such stores is Amazon, which offers its potential customers a list of 2.5 million books and this list is ten times the size of the nearest chain stores. The organization also does not have the books in its store, but have the books delivered to its customers through orders to two wholesalers in the industry after the customers have placed orders. The facility available with Amazon is only to repack the books and mail them. This makes sure that some difficulties come in and Amazon cannot offer books off the shelves, nor can their customers see the books on shelves. At the same time, their methods of selling provide them with lower costs and provide customers with superior information and lower costs. (Tapscott, 30) Some of the advantages are provided by the medium itself. Through the computer it is possible to send a message to a person without meeting him directly, or even knowing whether he is there or not. A shop can collect orders at the time when it is not open and save its employees time as the full list of items required will be sent by the customers themselves. (Lynda, 13) .

             Requirements for the store: .