(Zizek, 1997) .

             In addition to the above mentioned assumptions of meaning, there are in addition several different theories on meaning. (Theories about Meaning) Everyone has an innate need within themselves, of explaining events around them, and thereafter, attributing cause to those same events. This is done by most people in order to gain some sort of control over events, and when attempting to explain behavior, this factor can in effect impact the standing of people within any particular group. For example, when it is another person who has committed a mistake of some kind, one would most definitely say that it was because of his inner personality characteristics, thus making an 'internal attribution'. On the other hand, if it is we ourselves who have committed some mistake, then we would state that it was because of 'external attribution' like for example, the situation at that particular time, which has made us commit that error. (Attribution Theory) .

             Another important theory of meaning is the 'framing' one, according to which a literal 'frame' is used by an individual in order to make sense and derive meaning out of any particular situation. This frame can be composed of a combination of beliefs, values, attitudes, mental models, and so on. This frame would affect in a significant manner the way in which an individual makes sense out of a situation, whether he is at work or in a personal environment. Kahneman and Tversky made up a set of questions, in which meaning was framed, and people were given one single choice out of two. For example, the first question was: if you were given the choice of a sure gain of $ 240, or a 25% chance at gaining $ 1000 and a 75% chance at getting nothing at all, 84% of the people chose the first option, where they would be certain of gaining $240. Next, the same people were offered to make one choice out of either taking a sure loss of $750, or a 75% chance of losing $1000, and a 25% chance at the same time to lose nothing, 73 % preferred to choose option 2, wherein they preferred to gamble.