It seems, through what the statistics tell us, that television gets more "educating" time than schoolteachers.

             This is the reason psychologists have been studying the effects of television content so heavily. Concerns have mounted over the dominance of television in a child"s life. The lingering questions remain over whether "the tube" does, indeed, educate, whether it is "teaching" the wrong values, and what kind of effects it has on attitudes and behavior. .

             "(A nursery school teacher told me) her children were crudely bopping each other much more than previously, without provocation. When she remonstrated with them, they would protest, 'But that"s what the Three Stooges do!"" Dr. Benjamin Spock related this story in a book he wrote in 1968, Baby and Child Care, to explain why he considers that watching television violence can lower a child"s standards of behavior. As a leader in developmental issues concerning children, he is only one of the thousands that are pursing the issue of television"s influence on the young population. Sharing his concern are parents, educators, psychologists, television regulation committees, and even the President of the United States. Scholars and the public alike are trying to determine whether this possible link should be combated by regulation on a higher level than parental control. In answer to these concerns, such technology as the V-chip, which controls the viewing of violence by regulating what the child may watch, has been developed. Also, television rating systems are now in effect to warn the parents of any inappropriate content. However, no matter what measures are taken to control what shows children may view, there is currently no way to determine what advertisements will air intermittently for the duration of the program.

             It seems that advertising has not gotten the attention that television programs have due to the fact that they are short in length and aired at random.